Jorge Zuñiga Blanco explains winning strategies to improve marketing and sales in eCommerce

Increasingly, companies are looking for Digital Marketing as an option to generate more business opportunities. Therefore, it is necessary to make more agile the processes carried out under this strategy, such as the production of content, the generation of leads, the relationship with potential customers, etc. Jorge Zuñiga Blanco discusses how this can be completed and how eCommerce businesses can improve their sales efforts through digital marketing.

Digital marketing tools serve to automate many manual tasks that take runtime and make it difficult to prioritize more strategic activities. With them, it is possible to address a large volume of information, accelerating processes and improving results. Explains Zuñiga, “Digital Marketing tools, specifically, are examples of solutions companies have sought to reduce the Cost of Customer Acquisition (CAC). Whether in the implementation of advanced or basic strategies, these are used by many types of business.”

Marketing automation tools involve many features, such as landing pages, email marketing and email automation flows. This facilitates and extends lead management and lead maturity in the sales funnel. This results in an increase in the volume of more prepared Leads that will be sent for Sales and also improvements in equipment productivity, as the process can be automated through default triggers.

Email Marketing is still one of the leading customer relationship channels available to businesses. After the visitor has the first contact with your company and becomes a lead, it is through Email Marketing that you will communicate with it and offer more content until you are ready to talk to the sales team.

Landing Pages are those pages that are designed to receive visitors and convert them into leads. Following that conversion from prospect to lead, the individual becomes a contact or business opportunity. Through Landing Pages, we offer relevant materials and other exchange currencies that seek to convince the visitor to record their data, such as name, email, phone number and company. This way, it is possible to establish a relationship with the Lead and send it more content, depending on your profile and needs.

Many companies do not yet use platforms to control and document content planning and production strategies. “These tools can greatly optimize the process, because they allow from managing the blog to creating demands for post-production, saving time and increasing efficiency,” asserts Zuñiga.

Search Engine Optimization (SEO) tools aim to help companies improve their position in search engines like Google and Bing. These platforms have a long list of important functions, including keyword research, site optimization and analytics. Of course, measuring the results of your online actions is essential for you to get the best data from your business. You can do this through the use of Analytics platforms. Among the advantages of using this type of platform is the evaluation and understanding of the interest of visitors on the site. In this way, it is possible to measure the return on investment (ROI) of the actions carried out and detect which actions and strategies generate the most results to attract and interest the public.

To manage the publication of content on sites and blogs, it is essential to have the help of a Content Management System (CMS). These tools make it possible to create, edit and publish all kinds of content, as well as attach content posted on other platforms, such as YouTube videos or podcasts.

Social media monitoring software helps in optimizing actions on networks. “These tools stimulate productivity growth through pre-scheduling of posts, and allow you to follow brand mentions, assess interest and reactions to content and follower base,” states Zuñiga.

What can be perceived is that the use of Digital Marketing tools is becoming more popular, but there is still plenty of room for companies to improve their processes through those solutions. It is also possible to perceive that there are business opportunities that want to create new technological solutions for Digital Marketing.

Written By

Jorge Zuñiga B