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Jorge Zuñiga Blanco discusses how to be more creative in business marketing

Jorge Zuñiga Blanco / Blog /

Thinking outside the box, that is, outside any limit, is what has allowed many greats to never stop growing and build really extraordinary things. If we only limit ourselves to what we already know and do not dare to go further, we hold ourselves back and do not allow our abilities and abilities to continue to develop. Jorge Zuñiga Blanco, an entrepreneur and marketing expert from Costa Rica, explains how to add more creativity to marketing programs.

It is true that there are people who are naturally more creative than others but, like any skill, it is something you can train and develop. There are several ways to accomplish this, including getting out of your comfort zone. “If you always do the same thing, you can’t expect to get different results. Therefore, it is important that you are not afraid of changes, new experiences, new approaches and new routines,” states Zuñiga.

You don’t have to limit yourself only to topics related to your field. Learn new things, research what catches your attention. Knowledge has no limit. In addition, spend time reading. It is proven that reading helps us to enhance the imagination. Spending some time daily reading will help you keep your mind active and develop creative thinking.

Creative people usually take notes and notes in their day-to-day. Things that catch your attention on websites, books, movies, specific situations. Everything that is interesting to you, do not forget to write it down.

How to think outside the box in the world of marketing. In marketing, a world in constant evolution and change, this way of thinking is necessary if you want to stand out and position yourself as an expert. We want to show you a very clear example of how thinking outside the box can, in many cases, be the solution to a problem.

All of us who are dedicated to marketing know that it is a very competitive world and that, to stand out, you have to be able to do something different, innovate and design great strategies focused on achieving results. That is what will allow us to differentiate ourselves from the rest and position ourselves as experts.

We achieve this first by developing our analytical capacity. Because analyzing and doing an audit is the first step, before designing any strategy. Secondly, defining objectives and always thinking about designing a strategy focused on finding solutions (remember the riddle, only by focusing on finding the solution and thinking without limits, you get to it). Finally, innovating is what will allow us to always stay ahead of the curve and achieve that Wow! that we look for in our clients.

Creating memorable ads requires a good marketing strategy that defines how to reach your target audience and, on the other hand, have a lot of creativity and innovation. To achieve the former, you must conduct thorough market research that allows you to get to know your target market thoroughly and develop a careful media plan for your advertising.

The second can be developed day by day, because being creative and innovative is a skill that is perfected with practice. Creativity is a process that is born of ingenuity when looking for new ways of doing things and that add value.

Maybe until now, you have considered yourself uncreative, but surely at some point, you have come across a product or service that does not work specifically as you need it and you have come up with the way in which “that” could work better.

The good news is that you can sow and cultivate those seeds of creativity to make them flourish into truly innovative ideas, either to improve what your brand offers or to create novel and attractive advertising campaigns.