Blog
Jorge Zuñiga Blanco discusses the importance of networking to strengthen a business
Networking is an effective tool for small and medium-sized enterprises (SMEs) to increase their profits and reduce costs arising from the operation, according to specialists in the field. This process, which generates and expands contacts through a network, allows not only to offer a product or service, but to receive assistance, information and complementary benefits…
Jorge Zuñiga Blanco discusses the importance of the periodic employee review
The performance assessment of our employees is necessary, as it allows us to measure the achievement of the proposed objectives and give feedback to the worker on their behavior and performance. Evaluating an employee’s performance is a critical component for businesses because it helps implement strategies and fine-tune efficiency. The process encompasses the definition of…
Jorge Zuñiga Blanco provides strategies for improving public relations in a business setting
Public relations (PR) is the way brands handle the dissemination of their information, so it’s something similar to branding. The main difference is that PR focus on communication and reputation, while branding relies on visuals, logos, websites and other marketing materials. Brands manage their PR (or communication and reputation) through various media channels, and Jorge…
Jorge Zuñiga Blanco discusses employee trends expected to be seen this year
With the pandemic, there have been many very important changes in the workplace. Few occurrences in recent history have been as disruptive to the world of work as that which has been seen by the expansion of the coronavirus. However, businesses have been adapting and overcoming the obstacles that have been placed in the way…
Jorge Zuñiga Blanco discusses how eCommerce businesses can increase sales post-COVID-19
The impact of the COVID-19 pandemic continues to be felt around the world. More than ever, ensuring that the user experience (UX) is positive in all languages will become increasingly important.1 At times like this, consumers may be less tolerant. That’s why companies that meet their needs and exceed their expectations with the right strategy…
Jorge Zuñiga Blanco provides suggestions for businesses to improve customer service post-COVID-19
COVID-19 is changing the way we do business and how customers perceive us. Despite many unexpected challenges, the crisis presents a unique opportunity to establish and maintain customer trust and loyalty. The pandemic has disrupted the functioning of companies in almost every industry and country in the world; many have had to reduce their operations…
Jorge Zuñiga Blanco provides business leaders with ways to improve in the new year
Last year, business leaders have had to deal with the progress of coronavirus, which in many countries has meant the break-up of several companies. The truth is that the most challenging moments are also a great starting point for working on your trust as a leader. Leaders should be prepared to support and guide their…
Jorge Zuñiga Blanco discusses B2B eCommerce trends coming in 2021
As the most disruptive year in recent history comes to an end, it’s time to anticipate what’s coming. With the digitization of sales as an obligation, B2B eCommerce will continue without pause during 2021. Jorge Zuñiga Blanco, an entrepreneur and eCommerce specialist from Costa Rica, discusses the main emerging trends, so you know how to…
Jorge Zuñiga Blanco offers insight into better business leadership in 2021
The coronavirus crisis has accelerated the digital revolution planned for the next five years. The unexpected emergence of information technology in every aspect of our lives has changed the paradigm of business management. The management and human resources departments of all companies are no exception, and new trends are emerging in the sector that remain…
Jorge Zuñiga Blanco offers business tips for entrepreneurs to get started in 2021
Starting a business is never an easy task, but starting one on the heels of a global pandemic is even harder. New entrepreneurs are going to have a difficult time in 2021 and existing entrepreneurs are going to have to be ready to face the challenges, as well. Costa Rican entrepreneur and finance expert Jorge…