Blog
Jorge Zuñiga Blanco offers insight into the advantages and disadvantages of expanding a business
A company’s life cycle is marked by continuous development. This process aims to capitalize on the opportunities in the market and make more profits. Jorge Zuñiga Blanco is a successful entrepreneur and business expert from Costa Rica, and explains the different development options or strategies available. The expansion of a company’s activities is called business…
Jorge Zuñiga Blanco discusses innovation in the digital payments space
The world is experiencing unprecedented levels of technological innovation and digitalization. They are able to transform industries and change the economic landscape. The world of payments has also seen the transformation from traditional models to more digital ones. Add to that the dire situation we are in in relation to the socioeconomic impact of the…
Jorge Zuñiga Blanco explains how FinTech changes how businesses consider growth goals
One of the biggest winners of the new global economy is the FinTech industry. It is becoming increasingly digitalized, with more personalization of services, which also creates more value even in traditional sectors like the financial sector. Jorge Zuñiga Blanco, an eCommerce and business strategy expert, explains why business growth is different when FinTech is…
Jorge Zuñiga Blanco explains the metrics to gauge the success of business practices
To implement sustainable and practical project management processes and practices in an organization, it is essential that we have accurate and reliable project management metrics. These metrics can help us improve our understanding and remove uncertainty to make informed decisions. Jorge Zuñiga Blanco, a long-time entrepreneur and business expert from Costa Rica, provides insight into…
Jorge Zuñiga Blanco explains the best ways to evaluate employee efficiency
When identifying and classifying each worker’s profile, it is important to have a good evaluation of their work performance. When it comes to assessing employees’ performance and getting the best results, evaluation is crucial in the management of any business. It is important to evaluate each employee’s performance in order to identify and classify their…
Jorge Zuñiga Blanco explains how to promote open innovation systems in Latin America
Over two decades ago, initial proposals were presented for the emergence of a new open innovation model in Latin America. Since then, large companies such as Bimbo, Ab InBev, Cemex, Accenture, Telefónica and others are part of a growing list of companies in Latin America that have chipped in to collaborate with startups and young…
Jorge Zuñiga Blanco discusses what it takes to excel as a business leader
Business leadership entails mutual respect and appreciation among all the members of the work team, but to be a good leader, it is necessary to gather a series of skills and have a clear vision of the direction of the company. Jorge Zuñiga Blanco, a successful businessman from Costa Rica, offers the characteristics of a…
Jorge Zuñiga Blanco discusses the benefits of influencer marketing
More than $255 million is spent by brands on influencer marketing every month in the US. A survey conducted by Tomoson found that influencer marketing was rated as the fastest-growing online customer acquisition channel, surpassing organic search, paid search and email marketing. Jorge Zuñiga Blanco, a successful business owner and marketing expert from Costa Rica,…
Jorge Zuñiga Blanco discusses evolution of the tools that revolutionized business communication
Within the business field, and business in general, one of the most widely used concepts is that of “marketing.” Marketing can be understood as the processes, actions or strategies from which a value is given to products or services in order to encourage their purchase. That is, they are the actions taken to drive conversions…
Jorge Zuñiga Blanco provides insight into how innovation is enhancing logistics operations
It is clear that our society is constantly changing. New technologies are integrated into everyday life almost without us even realizing. Economists believe that we are currently witnessing the fourth industrial revolution. It is likely that the effects of this revolution will spread to new areas of society in the years ahead. Jorge Zuñiga Blanco,…