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Tuesday / Apr 27, 2021 /

Jorge Zuñiga Blanco discusses how to create a sales funnel for an eCommerce business

Jorge Zuñiga Blanco / Blog /

When it comes to selling and attracting people with the goal of generating conversions and becoming customers or consumers of the product or service, there is a part-guided process and carefully treated to generate final value at every stage of the process. This has a name: sales funnel. This process has many applications and Jorge…

Tuesday / Apr 20, 2021 /

Jorge Zuñiga Blanco discusses how to optimize operations in an eCommerce business

Jorge Zuñiga Blanco / Blog /

Running an eCommerce store can be a deeply rewarding experience whether you consider it a hobby, an extra ticket, or your career as such. Knowing that something you’ve created is paying your bills is a feeling that’s unmatched. Unfortunately, that eCommerce store is also a source of many expenses. Among hosting fees, credit card rates,…

Thursday / Apr 15, 2021 /

Jorge Zuñiga Blanco offers suggestions on how to increase the competitiveness of a business

Jorge Zuñiga Blanco / Blog /

The coronavirus pandemic has led to the closure of many companies and alerted many others. Competition between companies is becoming stronger, so companies must enhance their brand and corporate competitiveness strategies. This is not always an easy task to undertake, but it is paramount to continued success. Jorge Zuñiga Blanco, a successful business owner from…

Wednesday / Apr 07, 2021 /

Jorge Zuñiga Blanco discusses the importance of social media marketing for SMEs

Jorge Zuñiga Blanco / Blog /

Today, social media is the main tool of communication between the customer and the brand. Any consumer has a speaker to communicate with any major company and with much of the rest of its customers by using this route. To properly manage this brand-customer relationship, companies launch a strategy whose main objective is to increase…

Monday / Mar 29, 2021 /

Jorge Zuñiga Blanco discusses how to detect fraud on an eCommerce platform

Jorge Zuñiga Blanco / Blog /

Fraud in eCommerce is on the rise. An increase of almost 30%, to put an exact number on it, according to an annual study of LexisNexis Risk Solutions. Even more worrying: that figure is almost double the growth in eCommerce sales, according to data from Digital Commerce 360. Detecting fraud is not impossible, though, and…

Monday / Mar 22, 2021 /

Jorge Zuñiga Blanco discusses how to stay positive in a business sales environment

Jorge Zuñiga Blanco / Blog /

How to overcome objections from your clients is a basic part of sales. Being prepared to turn a “no” into a “yes” is something that every successful salesperson has to be prepared to do. Those who really excel will be prepared even before beginning the negotiations. Jorge Zuñiga Blanco, an entrepreneur and sales expert from…

Monday / Mar 15, 2021 /

Jorge Zuñiga Blanco discusses the importance of outbound marketing for business success

Jorge Zuñiga Blanco / Blog /

Having a presence on the web is not enough; having a website or corporate social networks is not of the same use if they are not supported by a digital marketing plan adapted to each business. Within this type of marketing, two concepts stand out, inbound and outbound marketing. Although both have in common the…

Tuesday / Mar 09, 2021 /

Jorge Zuñiga Blanco provides strategies for fine-tuning marketing distribution channels

Jorge Zuñiga Blanco / Blog /

Back in time, selling was as simple as making your own products and deciding where in the storefront they would look best. Then more and more decisions were added: sell them at outdoor fairs, in franchises, in department stores, abroad, in online store distribution channels. Now, nothing is as simple as choosing your own storefront,…

Thursday / Mar 04, 2021 /

Jorge Zuñiga Blanco provides insight into the importance of communicating well with employees

Jorge Zuñiga Blanco / Blog /

Human relationships are based solely on communication, plus most successful businesses do so because of the effective communication they employ. Effective management communication is essential to provide employees with an adequate sense of belonging, information and training. There are a number of ways to improve your communication in business management to increase the morale of…

Sunday / Feb 21, 2021 /

Jorge Zuñiga Blanco discusses the importance of networking to strengthen a business

Jorge Zuñiga Blanco / Blog /

Networking is an effective tool for small and medium-sized enterprises (SMEs) to increase their profits and reduce costs arising from the operation, according to specialists in the field. This process, which generates and expands contacts through a network, allows not only to offer a product or service, but to receive assistance, information and complementary benefits…