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Thursday / Nov 11, 2021 /

Jorge Zuñiga Blanco explains why it’s important for businesses to follow market trends

Jorge Zuñiga Blanco / Blog /

A market trend is a behavior that at a certain moment gains strength and stands out. These trends can serve as a compass to find new opportunities and see if a product or service can achieve success. In addition, being aware of trends can also help you when making decisions and not make mistakes when…

Sunday / Nov 07, 2021 /

Jorge Zuñiga Blanco offers advice on how businesses can reduce their debt before the end of the year

Jorge Zuñiga Blanco / Blog /

We enter the last stage of the year, and there are many SME entrepreneurs who are facing problems due to debts with banks, suppliers and even customers for undelivered merchandise. If this is your case, and you are already working on your strategic plan for 2021, reducing the company’s liabilities should become your priority. Jorge…

Thursday / Oct 28, 2021 /

Jorge Zuñiga Blanco discusses the different stages of the sales lifecycle

Jorge Zuñiga Blanco / Blog /

For many organizations, the customer life cycle is only limited to purchasing, when the reality is much more complex. And it is this complexity that makes it possible to identify various opportunities that, if exploited, will increase the chances of repeating the cycle consistently. Therefore, knowing and taking advantage of the stages of the customer…

Friday / Oct 22, 2021 /

Jorge Zuñiga Blanco discusses creating multicultural marketing for the holiday period

Jorge Zuñiga Blanco / Blog /

Multicultural marketing has opened new avenues for brands to connect with their consumers outside of their target audience. The purpose of this is to target specific consumer segments based on sociocultural patterns and creating a deeper emotional connection that increases the chance of conversions. Jorge Zuñiga Blanco, an entrepreneur and expert in sales and marketing,…

Saturday / Oct 16, 2021 /

Jorge Zuñiga Blanco discusses technology trends that are coming in 2022

Jorge Zuñiga Blanco / Blog /

As 2021 progresses, it’s time to think about those technological trends in companies that will survive this year, and that will be seen in 2022. Jorge Zuñiga Blanco, a successful entrepreneur and technology enthusiast from Costa Rica, is very attentive to how emerging trends affect companies in all sectors. He discusses some of the trends…

Sunday / Oct 10, 2021 /

Jorge Zuñiga Blanco explains how artificial intelligence is building better work teams

Jorge Zuñiga Blanco / Blog /

When the possibility of artificial intelligence (AI) first gained popularity, it was feared that it would replace millions of workers and this fear dominated the headlines. However, since then, the nuance has changed. Jorge Zuñiga Blanco, a successful entrepreneur and technology expert from Costa Rica, discusses how AI is helping workforces improve their operations. While…

Wednesday / Sep 29, 2021 /

Jorge Zuñiga Blanco offers marketing trends coming in 2022

Jorge Zuñiga Blanco / Blog /

If there is an industry that is constantly changing, it is marketing. It’s not too early to start planning marketing strategies for the next year, which is now only a little more than three months away. Jorge Zuñiga Blanco, a seasoned entrepreneur and marketing expert from Costa Rica, offers some marketing trends expected to be…

Tuesday / Sep 21, 2021 /

Jorge Zuñiga Blanco discusses the sales top traits shared by successful marketing executives

Jorge Zuñiga Blanco / Blog /

Commercial management and sales is an essential area within a company. The profitability and survival of the company, success or failure, depend on the volume of sales. As professionals in the commercial field, it is very useful to use market research techniques to know the customer and design strategies to capture their attention and establish…

Sunday / Sep 19, 2021 /

Jorge Zuñiga Blanco discusses how to use artificial intelligence to increase sales

Jorge Zuñiga Blanco / Blog /

40% of the time spent selling can be automated. Studies of the effects of new artificial intelligence (AI) technologies on companies, about half of the activities could be carried out by machines. However, not as soon as some thought. We will likely not approach this scenario before 2055. But companies must now begin to be…

Sunday / Sep 12, 2021 /

Jorge Zuñiga Blanco discusses the latest trends in eCommerce marketing as 2021 advances

Jorge Zuñiga Blanco / Blog /

The COVID-19 pandemic has not twisted the evolution of Digital Marketing but has forced many companies to take it more seriously and invest more in digital visibility. And in fact, the pandemic has accelerated five years of technological advancement in many industries, and marketing is no exception. Jorge Zuñiga Blanco, an entrepreneur and marketing expert…