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Monday / May 17, 2021 /

Jorge Zuñiga Blanco explains KPIs and how to use them to improve a company’s performance

Jorge Zuñiga Blanco / Blog /

With the advent of new technologies, various metrics have emerged to assess the behavior of organizations, some of these metrics are of general application and others can be specific depending on the type of organization in question: whether it is dedicated to transformation processes, providing services, is dedicated to agriculture, be a company in the…

Wednesday / May 12, 2021 /

Jorge Zuñiga Blanco explains winning strategies to improve marketing and sales in eCommerce

Jorge Zuñiga Blanco / Blog /

Increasingly, companies are looking for Digital Marketing as an option to generate more business opportunities. Therefore, it is necessary to make more agile the processes carried out under this strategy, such as the production of content, the generation of leads, the relationship with potential customers, etc. Jorge Zuñiga Blanco discusses how this can be completed…

Friday / May 07, 2021 /

Jorge Zuñiga Blanco discusses how to monitor eCommerce sales to create more growth

Jorge Zuñiga Blanco / Blog /

There are a few people who care about setting up a very showy online store with a great design, leaving aside aspects as relevant as online sales analysis or analytics for eCommerce. But nowadays, it is essential to monitor sales in eCommerce, carrying out a thorough and constant control of what each visitor does. Not…

Tuesday / Apr 27, 2021 /

Jorge Zuñiga Blanco discusses how to create a sales funnel for an eCommerce business

Jorge Zuñiga Blanco / Blog /

When it comes to selling and attracting people with the goal of generating conversions and becoming customers or consumers of the product or service, there is a part-guided process and carefully treated to generate final value at every stage of the process. This has a name: sales funnel. This process has many applications and Jorge…

Tuesday / Apr 20, 2021 /

Jorge Zuñiga Blanco discusses how to optimize operations in an eCommerce business

Jorge Zuñiga Blanco / Blog /

Running an eCommerce store can be a deeply rewarding experience whether you consider it a hobby, an extra ticket, or your career as such. Knowing that something you’ve created is paying your bills is a feeling that’s unmatched. Unfortunately, that eCommerce store is also a source of many expenses. Among hosting fees, credit card rates,…

Thursday / Apr 15, 2021 /

Jorge Zuñiga Blanco offers suggestions on how to increase the competitiveness of a business

Jorge Zuñiga Blanco / Blog /

The coronavirus pandemic has led to the closure of many companies and alerted many others. Competition between companies is becoming stronger, so companies must enhance their brand and corporate competitiveness strategies. This is not always an easy task to undertake, but it is paramount to continued success. Jorge Zuñiga Blanco, a successful business owner from…

Wednesday / Apr 07, 2021 /

Jorge Zuñiga Blanco discusses the importance of social media marketing for SMEs

Jorge Zuñiga Blanco / Blog /

Today, social media is the main tool of communication between the customer and the brand. Any consumer has a speaker to communicate with any major company and with much of the rest of its customers by using this route. To properly manage this brand-customer relationship, companies launch a strategy whose main objective is to increase…

Monday / Mar 29, 2021 /

Jorge Zuñiga Blanco discusses how to detect fraud on an eCommerce platform

Jorge Zuñiga Blanco / Blog /

Fraud in eCommerce is on the rise. An increase of almost 30%, to put an exact number on it, according to an annual study of LexisNexis Risk Solutions. Even more worrying: that figure is almost double the growth in eCommerce sales, according to data from Digital Commerce 360. Detecting fraud is not impossible, though, and…

Monday / Mar 22, 2021 /

Jorge Zuñiga Blanco discusses how to stay positive in a business sales environment

Jorge Zuñiga Blanco / Blog /

How to overcome objections from your clients is a basic part of sales. Being prepared to turn a “no” into a “yes” is something that every successful salesperson has to be prepared to do. Those who really excel will be prepared even before beginning the negotiations. Jorge Zuñiga Blanco, an entrepreneur and sales expert from…

Monday / Mar 15, 2021 /

Jorge Zuñiga Blanco discusses the importance of outbound marketing for business success

Jorge Zuñiga Blanco / Blog /

Having a presence on the web is not enough; having a website or corporate social networks is not of the same use if they are not supported by a digital marketing plan adapted to each business. Within this type of marketing, two concepts stand out, inbound and outbound marketing. Although both have in common the…