Jorge Zuñiga Blanco discusses how to predict the effectiveness of sales activity
The sales prediction sets the expected sales figure for a salesperson, a sales team or the company as a whole. Sales prediction can be made weekly, monthly, quarterly or annually, and a company’s management uses sales prediction to set goals and make plans. The company’s plans that include sales prediction are distributed among the departments…
Jorge Zuñiga Blanco explains how to create a resilient company following the COVID-19 pandemic
The COVID-19 pandemic has radically altered the demand for products and services across all sectors and exposed the weaknesses and fragility of global supply chains and service networks. At the same time, it was striking how well and quickly many companies have adapted and reached new levels of visibility, agility, productivity and connectivity with the…
Jorge Zuñiga Blanco explains how to best keep remote employees motivated all year
The emergency brought about by the COVID-19 pandemic is the current situation for organizations and is probably the greatest test for HR experts. Time preliminary work is being attempted to tackle two significant difficulties, teleworking and transitory adjustment of the work schedules of numerous places that right now can’t foster their work consistently. Jorge Zuñiga…
Jorge Zuñiga Blanco discusses how artificial intelligence is changing the eCommerce space
The evolution of technology reached eCommerce, this time, converging with artificial intelligence (AI). Brands are including in their marketing plans and digital content tools that allow the collection of data and figures of the online behavior of fixed and potential consumers to understand their tastes and interests during their purchase process. Jorge Zuñiga Blanco, an…
Jorge Zuñiga Blanco explains shopping cart abandonment in an eCommerce platform
Shopping cart abandonment is a global problem that has been creating problems for online retailers around the world. Cart abandonment has a major bearing on the sales success of any eCommerce store. However, there are ways to control it. Jorge Zuñiga Blanco, a successful entrepreneur and eCommerce expert from Costa Rica, discusses the abandoned shopping…
Jorge Zuñiga Blanco discusses how to create an expert digital marketing team on a budget
If you want to build a stellar digital marketing team, you have to look for the most talented individuals and convince them to be by your side. If it were that simple, any startup would flourish with a stellar team leading its marketing efforts. No matter how good an individual is, they simply don’t have…
Jorge Zuñiga Blanco explains the step-by-step process of launching an eCommerce enterprise
ECommerce was one of the stars of the year 2020 as a result of the coronavirus pandemic and social confinement measures to slow it down. For thousands of companies and small businesses, the creation of an eCommerce store ceased to be an option to become an essential and unavoidable necessity. Jorge Zuñiga Blanco, a successful…
Jorge Zuñiga Blanco discusses the different phases of business growth and their strategies
Growth is critical to the long-term survival of a company. This growth allows the acquisition of new customers, talent and important financing. In addition, it drives business performance and the profits that are made. And while growing up may seem scary, the benefits are invaluable. However, as in any aspect of life, growing up requires…
Jorge Zuñiga Blanco discusses the use of video marketing to improve sales
Video has become the star format of Digital Marketing. More and more companies and brands are offering this type of content to improve their results, and this trend can be taken advantage of by your food and beverage business (stores, multistores, supermarkets, bars, and more) to make a leap in quality. You can also use…
Jorge Zuñiga Blanco discusses how to prioritize tasks to become more productive as an entrepreneur
It is often difficult to differentiate between important tasks and urgent tasks. We have problems prioritizing them, and as a result, productivity suffers, deadlines are not met and processes do not work. In any business being able to properly prioritize tasks leads to better success. Jorge Zuñiga Blanco is an entrepreneur and business management expert…