Jorge Zuñiga Blanco offers suggestions on how to increase the competitiveness of a business
The coronavirus pandemic has led to the closure of many companies and alerted many others. Competition between companies is becoming stronger, so companies must enhance their brand and corporate competitiveness strategies. This is not always an easy task to undertake, but it is paramount to continued success. Jorge Zuñiga Blanco, a successful business owner from…
Jorge Zuñiga Blanco discusses the importance of social media marketing for SMEs
Today, social media is the main tool of communication between the customer and the brand. Any consumer has a speaker to communicate with any major company and with much of the rest of its customers by using this route. To properly manage this brand-customer relationship, companies launch a strategy whose main objective is to increase…
Jorge Zuñiga Blanco discusses how to detect fraud on an eCommerce platform
Fraud in eCommerce is on the rise. An increase of almost 30%, to put an exact number on it, according to an annual study of LexisNexis Risk Solutions. Even more worrying: that figure is almost double the growth in eCommerce sales, according to data from Digital Commerce 360. Detecting fraud is not impossible, though, and…
Jorge Zuñiga Blanco discusses how to stay positive in a business sales environment
How to overcome objections from your clients is a basic part of sales. Being prepared to turn a “no” into a “yes” is something that every successful salesperson has to be prepared to do. Those who really excel will be prepared even before beginning the negotiations. Jorge Zuñiga Blanco, an entrepreneur and sales expert from…
Jorge Zuñiga Blanco discusses the importance of outbound marketing for business success
Having a presence on the web is not enough; having a website or corporate social networks is not of the same use if they are not supported by a digital marketing plan adapted to each business. Within this type of marketing, two concepts stand out, inbound and outbound marketing. Although both have in common the…
Jorge Zuñiga Blanco provides strategies for fine-tuning marketing distribution channels
Back in time, selling was as simple as making your own products and deciding where in the storefront they would look best. Then more and more decisions were added: sell them at outdoor fairs, in franchises, in department stores, abroad, in online store distribution channels. Now, nothing is as simple as choosing your own storefront,…
Jorge Zuñiga Blanco provides insight into the importance of communicating well with employees
Human relationships are based solely on communication, plus most successful businesses do so because of the effective communication they employ. Effective management communication is essential to provide employees with an adequate sense of belonging, information and training. There are a number of ways to improve your communication in business management to increase the morale of…
Jorge Zuñiga Blanco discusses the importance of networking to strengthen a business
Networking is an effective tool for small and medium-sized enterprises (SMEs) to increase their profits and reduce costs arising from the operation, according to specialists in the field. This process, which generates and expands contacts through a network, allows not only to offer a product or service, but to receive assistance, information and complementary benefits…
Jorge Zuñiga Blanco discusses the importance of the periodic employee review
The performance assessment of our employees is necessary, as it allows us to measure the achievement of the proposed objectives and give feedback to the worker on their behavior and performance. Evaluating an employee’s performance is a critical component for businesses because it helps implement strategies and fine-tune efficiency. The process encompasses the definition of…
Jorge Zuñiga Blanco provides strategies for improving public relations in a business setting
Public relations (PR) is the way brands handle the dissemination of their information, so it’s something similar to branding. The main difference is that PR focus on communication and reputation, while branding relies on visuals, logos, websites and other marketing materials. Brands manage their PR (or communication and reputation) through various media channels, and Jorge…