Jorge Zuñiga Blanco explains how to promote open innovation systems in Latin America
Over two decades ago, initial proposals were presented for the emergence of a new open innovation model in Latin America. Since then, large companies such as Bimbo, Ab InBev, Cemex, Accenture, Telefónica and others are part of a growing list of companies in Latin America that have chipped in to collaborate with startups and young…
Jorge Zuñiga Blanco discusses what it takes to excel as a business leader
Business leadership entails mutual respect and appreciation among all the members of the work team, but to be a good leader, it is necessary to gather a series of skills and have a clear vision of the direction of the company. Jorge Zuñiga Blanco, a successful businessman from Costa Rica, offers the characteristics of a…
Jorge Zuñiga Blanco discusses the benefits of influencer marketing
More than $255 million is spent by brands on influencer marketing every month in the US. A survey conducted by Tomoson found that influencer marketing was rated as the fastest-growing online customer acquisition channel, surpassing organic search, paid search and email marketing. Jorge Zuñiga Blanco, a successful business owner and marketing expert from Costa Rica,…
Jorge Zuñiga Blanco discusses evolution of the tools that revolutionized business communication
Within the business field, and business in general, one of the most widely used concepts is that of “marketing.” Marketing can be understood as the processes, actions or strategies from which a value is given to products or services in order to encourage their purchase. That is, they are the actions taken to drive conversions…
Jorge Zuñiga Blanco provides insight into how innovation is enhancing logistics operations
It is clear that our society is constantly changing. New technologies are integrated into everyday life almost without us even realizing. Economists believe that we are currently witnessing the fourth industrial revolution. It is likely that the effects of this revolution will spread to new areas of society in the years ahead. Jorge Zuñiga Blanco,…
Jorge Zuñiga Blanco explains what it takes to be a great entrepreneur
Anyone can become an entrepreneur. However, not everyone can become a successful entrepreneur. Jorge Zuñiga Blanco has built several companies from scratch and details the traits those looking to make it on their own as business operators need to possess. You must work hard and do your best to meet all of the goals you…
Jorge Zuñiga Blanco explains how to develop a winning sales strategy for any business
The difference between a successful and a failure startup is how well you define your sales strategy. Understanding how to follow up in the right way can make a difference in long-term revenue. This includes everything from increasing your email outreach to finding niche marketing. Jorge Zuñiga Blanco, a successful entrepreneur and businessman from Costa…
Jorge Zuñiga Blanco discusses how to be more creative in business marketing
Thinking outside the box, that is, outside any limit, is what has allowed many greats to never stop growing and build really extraordinary things. If we only limit ourselves to what we already know and do not dare to go further, we hold ourselves back and do not allow our abilities and abilities to continue…
Jorge Zuñiga Blanco discusses how to calculate customer acquisition costs
Something that worries all companies a lot are numbers, especially when they begin to add expenses. In addition to talking about expenses, there are plenty of investments. One such investment is the acquisition cost per customer. A concept that helps us to understand if the recruitment strategy we are using is the most successful, as…
Jorge Zuñiga Blanco discusses how businesses can turn revenue into greater profits
Entrepreneurs need to think about different aspects of the venture that analysts may overlook. It is important to be aware of how to put your business resources and history in order to avoid common mistakes made by many business visionaries. It’s crucial that small businesses maximize their income to make it through difficult times. Jorge…