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Date Archives: May2022

Thursday / May 26, 2022 /

Jorge Zuñiga Blanco explains how to promote open innovation systems in Latin America

Jorge Zuñiga Blanco / Blog /

Over two decades ago, initial proposals were presented for the emergence of a new open innovation model in Latin America. Since then, large companies such as Bimbo, Ab InBev, Cemex, Accenture, Telefónica and others are part of a growing list of companies in Latin America that have chipped in to collaborate with startups and young…

Thursday / May 19, 2022 /

Jorge Zuñiga Blanco discusses what it takes to excel as a business leader

Jorge Zuñiga Blanco / Blog /

Business leadership entails mutual respect and appreciation among all the members of the work team, but to be a good leader, it is necessary to gather a series of skills and have a clear vision of the direction of the company. Jorge Zuñiga Blanco, a successful businessman from Costa Rica, offers the characteristics of a…

Friday / May 13, 2022 /

Jorge Zuñiga Blanco discusses the benefits of influencer marketing

Jorge Zuñiga Blanco / Blog /

More than $255 million is spent by brands on influencer marketing every month in the US. A survey conducted by Tomoson found that influencer marketing was rated as the fastest-growing online customer acquisition channel, surpassing organic search, paid search and email marketing. Jorge Zuñiga Blanco, a successful business owner and marketing expert from Costa Rica,…

Saturday / May 07, 2022 /

Jorge Zuñiga Blanco discusses evolution of the tools that revolutionized business communication

Jorge Zuñiga Blanco / Blog /

Within the business field, and business in general, one of the most widely used concepts is that of “marketing.” Marketing can be understood as the processes, actions or strategies from which a value is given to products or services in order to encourage their purchase. That is, they are the actions taken to drive conversions…