Date Archives: March2022
Jorge Zuñiga Blanco discusses how to calculate customer acquisition costs
Something that worries all companies a lot are numbers, especially when they begin to add expenses. In addition to talking about expenses, there are plenty of investments. One such investment is the acquisition cost per customer. A concept that helps us to understand if the recruitment strategy we are using is the most successful, as…
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Jorge Zuñiga Blanco discusses how businesses can turn revenue into greater profits
Entrepreneurs need to think about different aspects of the venture that analysts may overlook. It is important to be aware of how to put your business resources and history in order to avoid common mistakes made by many business visionaries. It’s crucial that small businesses maximize their income to make it through difficult times. Jorge…
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Jorge Zuñiga Blanco discusses the value of analytical accounting for eCommerce platforms
Analytical accounting is also known as cost accounting. It’s a collection of techniques that analyze the distribution of revenues and costs in a company in order to generate internal information and make better business decisions. Jorge Zuñiga Blanco is an expert in eCommerce operations, and provides the information you need to benefit from analytical accounting….
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Jorge Zuñiga Blanco discusses strategies for marketing to the female demographic
If your target audience is female, you are already on the right track to success. The US’s female consumers have a buying power of $5 to $15 trillion per year and more than 60% of the country’s wealth. Many brands recognize that female customers make up the majority of their customer base. However, many marketing…
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Jorge Zuñiga Blanco discusses how to adjust a marketing strategy for startups vs corporate marketing
Marketing is important for all types of businesses regardless of their size, but your approach should take into account resources, budget, and much more. That is, the marketing of new or small companies must be different from that of large ones. Despite that, they are not completely different and share certain similarities. Jorge Zuñiga Blanco,…
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