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Date Archives: March2021

Monday / Mar 29, 2021 /

Jorge Zuñiga Blanco discusses how to detect fraud on an eCommerce platform

Jorge Zuñiga Blanco / Blog /

Fraud in eCommerce is on the rise. An increase of almost 30%, to put an exact number on it, according to an annual study of LexisNexis Risk Solutions. Even more worrying: that figure is almost double the growth in eCommerce sales, according to data from Digital Commerce 360. Detecting fraud is not impossible, though, and…

Monday / Mar 22, 2021 /

Jorge Zuñiga Blanco discusses how to stay positive in a business sales environment

Jorge Zuñiga Blanco / Blog /

How to overcome objections from your clients is a basic part of sales. Being prepared to turn a “no” into a “yes” is something that every successful salesperson has to be prepared to do. Those who really excel will be prepared even before beginning the negotiations. Jorge Zuñiga Blanco, an entrepreneur and sales expert from…

Monday / Mar 15, 2021 /

Jorge Zuñiga Blanco discusses the importance of outbound marketing for business success

Jorge Zuñiga Blanco / Blog /

Having a presence on the web is not enough; having a website or corporate social networks is not of the same use if they are not supported by a digital marketing plan adapted to each business. Within this type of marketing, two concepts stand out, inbound and outbound marketing. Although both have in common the…

Tuesday / Mar 09, 2021 /

Jorge Zuñiga Blanco provides strategies for fine-tuning marketing distribution channels

Jorge Zuñiga Blanco / Blog /

Back in time, selling was as simple as making your own products and deciding where in the storefront they would look best. Then more and more decisions were added: sell them at outdoor fairs, in franchises, in department stores, abroad, in online store distribution channels. Now, nothing is as simple as choosing your own storefront,…

Thursday / Mar 04, 2021 /

Jorge Zuñiga Blanco provides insight into the importance of communicating well with employees

Jorge Zuñiga Blanco / Blog /

Human relationships are based solely on communication, plus most successful businesses do so because of the effective communication they employ. Effective management communication is essential to provide employees with an adequate sense of belonging, information and training. There are a number of ways to improve your communication in business management to increase the morale of…