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Date Archives:

Monday / Dec 27, 2021 /

Jorge Zuñiga Blanco discusses why using the cloud can improve business operations

Jorge Zuñiga Blanco / Blog /

It’s clear that being a business leader is essential to adapt and continue to pursue new advances to make the company more effective. The digital cloud allows for flexibility and increased security, which is one of the greatest highlights available today. Cloud-based applications are constantly being developed, which allows entrepreneurs to be more effective and…

Tuesday / Dec 14, 2021 /

Jorge Zuñiga Blanco explains how technology is making eCommerce communication better

Jorge Zuñiga Blanco / Blog /

Technology has had many positive effects on business, but its impact on communication is perhaps the most significant. Technology has had the greatest impact on communication, with email, instant and SMS messages, and social networking platforms. Technology has had a positive impact on business communication, but it also has made the process more confusing and…

Monday / Dec 06, 2021 /

Jorge Zuñiga Blanco provides expert tips on how to innovate in the workplace

Jorge Zuñiga Blanco / Blog /

We all want to be able to move up in life. We recognize that we cannot be more creative at work because of circumstances beyond our control. Maybe the business prefers to be protected and avoid any potential dangers, or perhaps the amount of work that day makes it feel overwhelming. These are all important,…

Tuesday / Nov 30, 2021 /

Jorge Zuñiga Blanco discusses what employers expect out of their digital employees

Jorge Zuñiga Blanco / Blog /

Even before COVID-19, the business world was changing. But, the global pandemic has prompted some more changes. It is now possible to move to a more digital world. Entrepreneurs and business owners must be prepared to adapt to this new environment. Jorge Zuñiga Blanco is a successful entrepreneur from Costa Rica, and was already moving…

Wednesday / Nov 24, 2021 /

Jorge Zuñiga Blanco discusses how to motivate employees to think like entrepreneurs

Jorge Zuñiga Blanco / Blog /

Intuitively questioning the status quo or existing processes is a hallmark of entrepreneurs. While they don’t mean to be confrontational or hostile, they’re simply questioning the status quo and existing processes. It’s possible to remove this component in the minds and hearts of company employees by simply giving permission for them to ask questions. Jorge…

Thursday / Nov 18, 2021 /

Jorge Zuñiga Blanco discusses how innovation continues to influence eCommerce

Jorge Zuñiga Blanco / Blog /

Consumer buying habits are changing. The perception and behavior of consumers about new technologies and artificial intelligence (AI), and how brands must face those changes, are driving the eCommerce direction into a new era. There are five major trends that have been accelerated as a result of the pandemic, reaching forecasts made for 2025. Jorge…

Thursday / Nov 11, 2021 /

Jorge Zuñiga Blanco explains why it’s important for businesses to follow market trends

Jorge Zuñiga Blanco / Blog /

A market trend is a behavior that at a certain moment gains strength and stands out. These trends can serve as a compass to find new opportunities and see if a product or service can achieve success. In addition, being aware of trends can also help you when making decisions and not make mistakes when…

Sunday / Nov 07, 2021 /

Jorge Zuñiga Blanco offers advice on how businesses can reduce their debt before the end of the year

Jorge Zuñiga Blanco / Blog /

We enter the last stage of the year, and there are many SME entrepreneurs who are facing problems due to debts with banks, suppliers and even customers for undelivered merchandise. If this is your case, and you are already working on your strategic plan for 2021, reducing the company’s liabilities should become your priority. Jorge…

Thursday / Oct 28, 2021 /

Jorge Zuñiga Blanco discusses the different stages of the sales lifecycle

Jorge Zuñiga Blanco / Blog /

For many organizations, the customer life cycle is only limited to purchasing, when the reality is much more complex. And it is this complexity that makes it possible to identify various opportunities that, if exploited, will increase the chances of repeating the cycle consistently. Therefore, knowing and taking advantage of the stages of the customer…

Friday / Oct 22, 2021 /

Jorge Zuñiga Blanco discusses creating multicultural marketing for the holiday period

Jorge Zuñiga Blanco / Blog /

Multicultural marketing has opened new avenues for brands to connect with their consumers outside of their target audience. The purpose of this is to target specific consumer segments based on sociocultural patterns and creating a deeper emotional connection that increases the chance of conversions. Jorge Zuñiga Blanco, an entrepreneur and expert in sales and marketing,…